Oliver Marks, ZDNet: It's the People, Stupid

Another point of view on the people factor of social (or collaboration) in enterprise:

There’s plenty of great online and mobile technology available across a wide range of price points for small & medium businesses right up to global enterprises, but none of them will be of much use without successfully motivating your prospective participants to start interacting through these channels

Read full article here: http://www.zdnet.com/blog/collaboration/its-the-people-stupid/2361