The e-mail market is rapidly evolving as new business-grade software as a service (SaaS) e-mail options become a viable alternative to the traditional on-site e-mail by competing on price and value. Information Technology (IT) decision makers are pressured to reduce costs, so they’re considering a move to SaaS e-mail solutions, which is driving businesses to scrutinize current e-mail strategies. Making a SaaS e-mail decision depends upon the unique needs of the business and how available options not only offer cost savings, but also productivity value.
In this paper, Collaborative Strategy Guild founding member, Karen Hobert, focuses on the SaaS e-mail market, its impact on small and medium businesses (SMBs), and how to find the real value in different product offerings.
Jul 28, 2009
Jul 20, 2009
Almost a third of consumers admit responding to messages that might be spam emails. Some acted out of curiosity or by mistake but a puzzling 96 from a sample of 800 (12 per cent) said they clicked because they interested in the product or service advertised in junk mail messages.
While half of those surveyed said they never click on suspected spam, around one in five (21 per cent) fail to use email filtering software or services.
Jul 14, 2009
So Google embarked -- probably grudgingly -- down the path that other e-mail vendors have traveled with little success: trying to replicate the Outlook-Exchange experience with their back-end e-mail server and Outlook. Here was Google apparently getting dragged into the Microsoft way of doing things, creating -- gasp! -- a piece of PC software: an Outlook plug-in. The problems and complaints started immediately.
Right away, industry analysts cautioned CIOs and IT managers to examine the Google tool closely, warning them that it couldn't fully replicate in Gmail the functionality of the Outlook-Exchange combination, lacking basic features like the ability to synchronize Outlook notes and tasks, for example.
Jul 7, 2009
We're often asked why so many Google applications seem to be perpetually in beta. For example, Gmail has worn the beta tag more than five years. We realize this situation puzzles some people, particularly those who subscribe to the traditional definition of "beta" software as not being yet ready for prime time.
I'm not sure Google ever did a good enough job of telling us what the non-traditional definition of beta is. Apparently it wasn't all that hard to remove but I'm wondering why with so much press-bashing on the label it took Google so long to draw the line and say things are done. Google isn't being as transparent on how it determined that the code is final, for now.
Of course this brings up the argument that I think Google has been trying to convince us of all along. That traditional software development cycles are impossible to keep with such rapid evolution of code and to draw a line in the sand would be ironic if they kept releasing new features on an ongoing basis. If that's the case then "beta" should never have ended up in the logo to begin with. One of the benefits of a leased SaaS software delivery model is that the customer has the power to stay or go with little penalty. The onus is on the provider to continue to innovate to add more value for the customer at the same price. Google has embraced this concept by continually reminding its customers it can, and should, apply patches, changes, and upgrades whenever it feels the need. It's "beta" cause the work is never done. Still convincing a market that is accustomed to "beta" meaning "test code" was harder than expected.
Oh, BTW, if you're not comfortable without the "beta" (depending on how you define "beta") you can put it back on the logo via the Gmail Labs settings:
Jul 6, 2009
June 2009 TED video of Clay Shirky on the transformation of media in the 21st Century. I like the way he makes these ideas so clear and understandable.
Things don't get socially interesting until they get technologically boring.