Jul 20, 2009

Spam Works

Wondering why you get so much spam? Because it works. A recent Register article reports the following from a Messaging Anti-Abuse Working Group (MAAWG) survey on email usage and spam:

Almost a third of consumers admit responding to messages that might be spam emails. Some acted out of curiosity or by mistake but a puzzling 96 from a sample of 800 (12 per cent) said they clicked because they interested in the product or service advertised in junk mail messages.

Filtering helps, a lot, but accordingly people would rather slog through the spam than prevent it:

While half of those surveyed said they never click on suspected spam, around one in five (21 per cent) fail to use email filtering software or services.

For more interesting facts on email usage and spam see the MAAWG study, "A Look at Consumers' Awareness of Email Security and Practices, " Part I and Part II

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