And Windows Phone applications are worth a little more: Handango noted in its last YardStick that while it was now selling more Blackberry applications by volume, Windows Mobile is where the profit comes in. The average price of a Windows Mobile Phone application is more than $20, making development worthwhile and profits possible. Just not for Microsoft. At least, not yet.
So as a mobile phone app vendor do you go for volume or hope that users really want to buy the app? I know I'd rather go for volume. iPhone apps average $.99 price, something I as a consumer find easy to spend on an app even if I stop using it after a month. If an app cost $20 I'd think really hard about if I wanted it, even if I could write it off.
Windows Mobe Marketplace sets its stall out • The Register