Games, social networking, and book apps are doing the best job upselling consumers from free apps to paid enhancements. Music, news, and finance apps, not so much.
Makes some sense, we want to keep renewing that type of content. Except the punchline....
People just don’t want to pay for songs, news, or stock quotes.
Songs? We want our songs for free or do we consider that we've already bought the songs before and are not willing to pay again.
This is an interesting snapshot of the times, especially when vendors like IBM, Microsoft and others are considering the dowloaded apps model as a new venture for selling/distributing mobile as well as web-based applications that support their business collaboration and social software platforms.
When It Comes To In-App Purchases On The iPhone, Games, Social Networking, And Books Rule:
1 comment:
Methinks there's a way for corporate app developers to do well here too - limited versions for free with features to unlock with a purchase...
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