Some interesting stats, especially for those interested in the apps biz...
"Almost two-thirds of iPad owners have already downloaded a paid app," concludes The Nielsen Company's survey of over 5,000 "connected device" owners entitled "The Increasingly Connected Consumer: Connected Devices" (PDF).
Doing the math:
According to the latest report from the app-watchers at Distimo, the average price of the top 10 iPad apps is $4.49. If those 2.4 million download virgins had downloaded just one of those top 10, that'd be over $10.7m, of which Apple's take would have been about $3.2m.
Which is chump change to a company that raked in $20.34bn last quarter — about five one-hundredths of one per cent of that haul, to be specific.
So if you're an Apple fanboi — or, more important, an Apple investor — don't worry even a smidgen about those 32 per cent of iPad owners who aren't downloading apps. Although $3.2m may seem like a hefty chunk of change to us mere mortals, it doesn't even qualify as a itty-bitty bedbug bite to the world's second-largest company.
One-third of iPad fanbois don't download apps • The Register