Not really so funny

Recently I posted my thoughts regarding Eric Schmidt's comments about on-line privacy and his prediction that we'll eventually have to change our identities to get away from on-line indiscretions. In a related WSJ article Mr. Schmidt explains how Google will be able to predict what we want because Google knows:

'...roughly who you are, roughly what you care about, roughly who your friends are.' Google also knows, to within a foot, where you are.

So again, if Google knows all of this it then shouldn't it d be able to help us get rid of it? Granted we might not be able to delete every shred of information, but getting to the bulk of it is a good start.

With all its irony this bit by Stephen Colbert makes the point very eloquently:

Of course, there is one other answer. Google and Facebook could stop invasively data-mining and selling our private lives to the highest bidder. But that would be asking them to change who they are. And that's not fair.

Tipper might rate this NSFW although it is safe for Comedy Central.

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