May 19, 2010

Which company is more social?

Nice graphics and details on the use of social media at top firms. I find the IBM numbers low, probably because IBM has so many private social networks which would not be reflected in these charts. So does that mean that Microsoft personnel use public social networks more because the company hasn't establish strong private social networks? Or is IBMs lower use of public networks a sign of weaker ties to external connections?

Click here to full chart.

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