Why Microsoft Continues to Chase Internet Search - Bits Blog - NYTimes.com

Last week I blogged about a NYT interview with Steve Ballmer and his diagram for the future. In case you missed the follow-on article, Mr. Ballmer explains more (emphasis added by me).

Getting people hooked on using Office in a collaborative mode at home is super-important to getting them to use it that way at work,..If you lose the consumer, you lose the enterprise.

This is an extremely interesting comment, not just for the top-down approach Microsoft is taking to gaining/maintaining market share, but for the concept of using Office "in a collaborative mode." It's not just using productivity editors for editorial sake (i.e., for creating content) but that productivity editors are integral to enhancing the collaboration and coordination of group efforts.

My friend Volker started a different thread on this same quote if you're interested in other reactions to what Mr. Ballmer said.

Why Microsoft Continues to Chase Internet Search - Bits Blog - NYTimes.com